Evaluation - Question 4 & 5

My target audience is both male and female non-conformists. They would rather listen to alternative music (such as bands like Marmaduke Duke, The Hives, 2:54, Igoor, Sepultura and Cradle of Filth). They are also interested in unsigned music, not because they want to be hipster and know the cool bands first, but because they are genuinely passionate music. They don't wear fashionable clothes because they are popular, but wear what they like the look of and would much rather study artistic courses than academic subjects. They also prefer to go to concerts than going on a night out drinking.
 On my cover, I used very alternative fonts. The masthead is in a sans serif font but is very curved and quirky. This is a mid-point between two styles and this is shown to attract the audience as Niall said in my video that it looks quite rebellious. Also in my masthead, I used red and blue. The red can connote passion and love, whereas blue can connote sadness and tranquility, all of which are linked with passion for music. My coverlines are written in a handwriting style font, which contrasts with the fact that it is printed, which represents my magazine again being quirky and alternative.

On my contents page, I have a purple and yellow competition. Purple connotes luxury and wealth, which therefore will attract an audience as most wish to be wealthy, and yellow is known as an 'attention getter', having the same effect on readers.

Black is the colour of power and submission. With my double page spread being black, it will make it seem more dominant powerful and it could also symbolise the reader's submission to music. Naturally, it also connotes evil, which is often associated with metal music, which is what the double page spread is, with some of the photos of people in black clothes.

The font that I use for the word 'live' on my double page spread is a very bold, contrasting (as white on black background), sans serif font. This connotes strength and the contrast could spark excitement in the reader, making them more interested to buy the magazine.

My pictures connote two different things. The main cover being a friendly, casual looking boy who clearly cares about his image. The pictures of people on my double page spread car equally about their image as they have tattoos, but they wear darker and more supposedly forbidden clothes that are frowned upon by mainstream society.

All of this attracted my target audience. My target audience chose the photos, they chose the fonts and they gave their feedback. Here are a couple of screenshots from my Facebook target audience group showing how they helped in the design of the magazine.