Evaluation - Question 3

Because my magazine is an unsigned and underground magazine for bands with little recognition, this would mean it would be cheaper to pay for advertising (for bands making just enough from the music) because they are yet to live comfortably from profit. Therefore I would use an independent distributor who would charge less because they reach less retailers and more independent indie retailers. An example of an independent distributor is Central Books and an example of a magazine like this is Vice. The fact they would also distribute to underground indie (hipster) retailers would also mean that they would reach a more suitable audience than if they were being sold in megastores and supermarkets. My target audience are people who see supermarkets as too mainstream and don’t even look at magazines like Kerrang! And Q, so they would much rather shop in more independent shops. Some examples of shops that would sell my magazinewould be the cool underground shops that Vice is given away like The Custard Factory, and could also be sold at gigs and small shops. Also it would rely a lot on online sales. I would definitely use a multi-platform strategy, but only on a small scale. The magazine itself would be the main platform, with a website where you can order from, check the latest issues and get your adverts placed. This would be a good strategy for my target audience who don’t want to be shopping in places like ASDA or Sainsburys, but would rather be cool and shop online or in smaller less well known shops.